What others are saying

The Story So Far

Hi, I’m Michael. I grew up in South London, moving around council estates where money was always tight. That’s where I built my resilience.

I didn’t make it through school. I got kicked out, and I carried the weight of feeling like an underachiever, like I’d let my parents down. I tried to make up for it by chasing a passion in carpentry at college, but eventually I chose the “secure” path. That path led me into 12 years working for the local authority.

From the outside, life looked good. I had the house, the mortgage, a steady income, and early finishes. But on the inside, I was stuck. Cycles of drinking, bad habits, and playing it safe kept me small. The stress, conflict, and toxic culture drained me. The fear of regret, knowing I could spend my whole life never reaching my potential, was sinking in.

I knew I wanted more. I wanted to be a present father when the time comes, a role model for my kids, and someone my family could look up to. I wanted money not just for bills, but for experiences, adventure, and the ability to help others. More than anything, I wanted to wake up with purpose, choices and control over my life.

That is why I chose a new challenge. I started building a business aligned with health, growth, and freedom, a life I could be proud of. Today, my mission is to help people who might look “fine” on the outside but feel unfulfilled inside. People who know there is more to life. People ready to break free from self-sabotage, build their identity, and step into the best version of themselves so they can create lives full of meaning, adventure, and a life they are proud of.